HOOP SA, leading Polish producer of mineral water and beverages, made a decision in a tender it organised to select an advertising agency to implement a communications strategy for the HOOP brand and for Arctic mineral water.
Nine advertising agencies, including Saatchi & Saatchi, Grey, Image Art, Cytryna, G7, 4Fame Branding, Leo Burnett Warszawa, and Immedia Holding submitted bids in the tender announced in early December 2004.
Upon assessment of all submitted projects, HOOP SA chose Leo Burnett Warszawa to be its strategic partner in 2005. At present, the two are negotiating the final form of the agreement to be executed between them.
In the past, HOOP SA had engaged the services of the 4Fame Branding advertising agency to oversee a communications programme for the Arctic mineral water. In 2004, HOOP SA cooperated with Saatchi & Saatchi. The agency’s main responsibility was the planning and development of the Hoop Cola brand.