As last year, in 2005 Hoop decided to sponsor the TOPtrendy 2005 festival again. During the 2004 edition of the festival – TOPtrendy Sopot 2004 – the audience of the Sopot open-air theatre had an opportunity to see and hear the following groups: Sistars, Hania Stach, Gosia Stępień, Paranormal, eM and Dr No. The festival featured a number of special guests: Dżem, TSA, Reni Jusis and Ania Dąbrowska, who took part in the 2003 TOPtrendy concert. Kayah and Kuba Wojewódzki were the MCs. The Trendy 2004 statuette was won by SISTARS, the group which attracted the largest number of votes from the television audience. This year, the festival will begin on May 17th 2005 and continue to the end of June.
This year’s edition of the TOP&TRENDY festival will come as an additional marketing support for a new Hoop Cola television commercial, to be aired at the turn of May and June. The festival is expected to help to more than double Hoop’s share in advertising viewership among our target group.